Castrol successfully achieves high CTR with added interactivity on OTT
Castrol successfully achieves
high CTR with added
interactivity on OTT
Castrol Philippines, the country’s leading engine oil brand for motor vehicles needed to boost demand for Castrol Activ, a specialized motorcycle engine oil. Their goal was to revive its market base by increasing product awareness through an integrated digital plan.
PREMIUM OTT
PREMIUM VIDEO
GAMING
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THE SOLUTION
SpotX launched an interactive branded border end card with SpotX Studio to drive higher click through rates with campaign launched across OTT, premium editorial sites and gaming.
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THE CAMPAIGN
SpotX launched an interactive branded border end card with SpotX Studio to drive higher click through rates with campaign launched across OTT, premium editorial sites and gaming. The campaign targeted millenial males ages 21-39.
Philippines
2 – 31 Dec 2020
Instream OTT
Male 21 - 39
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THE RESULTS
SpotX successfully delivered beyond target KPIs. The campaign achieved a CTR 10X above industry average (0.23% IAB) with 1,8M+ completed video views and 80.5% viewability rate.
2.41% CTR
80.5% Viewability