Bear Brand takes festive campaign to new level with OTT

Bear Brand takes festive


campaign to new level with OTT

Bear Brand Indonesia, a popular milk drink brand, wanted to launch a campaign targeting the Chinese New Year festive season. Their objective was to reach OTT audiences watching Chinese Movies and achieve a KPI of Viewability 80% & Completed Video Rate of 80%. 

PREMIUM OTT
 

  • THE SOLUTION

    SpotX launched a campaign across three premium OTT publishers with the added value of an animated display creative by SpotX Studio to drive higher engagement with interactive creatives.

     

  • THE CAMPAIGN

    The campaign was launched in Feb 2021 across Chinese New Year targeting male & female 18 – 44.

    Indonesia
    February 2021
    Instream OTT
    Male Female 18 - 44
  • THE RESULTS

    SpotX successfully delivered beyond target KPIs of 80%. The campaign achieved 2,376,303 completed video views, with video completion rate of 90%, 1.06% CTR, 4.6 times above industry average (IAB 0.23%) .

    1.06% CTR
    94% Viewability
    90% CVR
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