Bear Brand takes festive campaign to new level with OTT
Bear Brand takes festive
campaign to new level with OTT
Bear Brand Indonesia, a popular milk drink brand, wanted to launch a campaign targeting the Chinese New Year festive season. Their objective was to reach OTT audiences watching Chinese Movies and achieve a KPI of Viewability 80% & Completed Video Rate of 80%.
SpotX launched a campaign across three premium OTT publishers with the added value of an animated display creative by SpotX Studio to drive higher engagement with interactive creatives.
The campaign was launched in Feb 2021 across Chinese New Year targeting male & female 18 – 44.
Male Female 18 - 44
SpotX successfully delivered beyond target KPIs of 80%. The campaign achieved 2,376,303 completed video views, with video completion rate of 90%, 1.06% CTR, 4.6 times above industry average (IAB 0.23%) .