Castrol successfully achieves high CTR with added interactivity on OTT

Castrol successfully achieves


high CTR with added


interactivity on OTT

Castrol Philippines, the country’s leading engine oil brand for motor vehicles needed to boost demand for Castrol Activ, a specialized motorcycle engine oil. Their goal was to revive its market base by increasing product awareness through an integrated digital plan. 

PREMIUM OTT  
       

PREMIUM VIDEO

     

GAMING

 

  • THE SOLUTION

    SpotX launched an interactive branded border end card with SpotX Studio to drive higher click through rates with campaign launched across OTT, premium editorial sites and gaming. 

     

  • THE CAMPAIGN

    SpotX launched an interactive branded border end card with SpotX Studio to drive higher click through rates with campaign launched across OTT, premium editorial sites and gaming. The campaign targeted millenial males ages 21-39. 

    Philippines
    2 – 31 Dec 2020
    Instream OTT
    Male 21 - 39
  • THE RESULTS

    SpotX successfully delivered beyond target KPIs. The campaign achieved a CTR 10X above industry average (0.23% IAB) with 1,8M+ completed video views and 80.5% viewability rate. 

    2.41% CTR
    80.5% Viewability
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