Oishi brings crispy delights to OTT
Oishi brings crispy delights
As part of Oishi’s promotional marketing campaign in the Philippines for a baked potato snack – Crispy Patata, the brand wanted to explore the best ways to achieve maximum brand awareness in the digital space. Having traditionally focused 90% of their ad budget on linear TV and using Youtube for digital video campaigns, they wanted to explore new channels.
SpotX proposed a reallocation of their video ad budget to target the OTT marketplace with leading premium OTT regional publishers.
The campaign was delivered across instream across premium OTT publishers iflix, Viu, iWant.
Male Female 13-44
SpotX achieved more than 90% overall video completion and viewability rate, above client KPI of 70% and MOAT industry average. Mobile formed the majority of ad spend with 61% served on Android iOS devices.