Oishi brings crispy delights to OTT

Oishi brings crispy delights


to OTT

As part of Oishi’s promotional marketing campaign in the Philippines for a baked potato snack – Crispy Patata, the brand wanted to explore the best ways to achieve maximum brand awareness in the digital space. Having traditionally focused 90% of their ad budget on linear TV and using Youtube for digital video campaigns, they wanted to explore new channels.

PREMIUM PUBLISHERS

         

  • THE SOLUTION

    SpotX proposed a reallocation of their video ad budget to target the OTT marketplace with leading premium OTT regional publishers.

  • THE CAMPAIGN

    The campaign was delivered across instream across premium OTT publishers iflix, Viu, iWant.

    Philippines
    8 Weeks
    Male Female 13-44
    Instream OTT
  • THE RESULTS

    SpotX achieved more than 90% overall video completion and viewability rate, above client KPI of 70% and MOAT industry average. Mobile formed the majority of ad spend with 61% served on Android iOS devices.

    94% Viewability
    95% Mobile
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