Firefly Yellow Shield achieves 5X CTR with interactivity
Firefly Yellow Shield achieves
5X CTR with interactivity
Firefly is one of the leading electric & lighting manufacturers in the Philippines. In view of the pandemic, they launched Firefly Yellow Shield, a series of products including air purifiers, UV lamps, face masks and face shields to protect, disinfect and prevent the spread of germs. To spread brand awareness of the campaign, they needed a comprehensive digital video outreach solution and worked with SpotX to try OTT for the first time.
PREMIUM VIDEO & APP
SpotX utilised SpotX Showcase to customise a creative video content solution – utilizing interactive video ads within OTT and online video platforms to drive landing page click through rate.
The campaign launched with an 8 sec instream ad with a branded border end card value add by SpotX Showcase. It ran on major premium OTT publishers Viu, iflix, iWant, Rakuten Viki, iQiyi, Philippine’s leading news site ABS-CBN and messaging app Viber.
29 Oct - 25 Nov
8 seconds instream ad
With the addition of an interactive branded border end card, SpotX successfully delivered a click through rate 5 times above industry average (IAB 0.23%) and non interactive ad formats, with high performing viewability and video completion rates.