foodpanda successfully launches Pick-Up V.I.P campaign with premium publishers and interactive creative
launches Pick-Up V.I.P
campaign with premium
publishers and interactive
foodpanda Singapore launched the Pick-Up feature in Nov 2018, allowing customers to order ahead and pick up their favourite food and drinks at restaurants without the need to queue. The Pick-Up V.I.P campaign was launched in Mar 2021 to showcase the best deals and exclusive Pick-Up benefits to drive adoption among new and existing customers.
SpotX launched a campaign across instream and outstream premium publishers with the added value of an animated end card by SpotX Studio to drive higher engagement.
The campaign was launched from 3 – 31 March 2021
3 - 31 March 2021
Instream & Outstream
SpotX successfully delivered beyond target KPIs. The campaign achieved 1,090,304 impressions, with 1.23% CTR, 5.3 times higher than industry average (IAB 0.23%).