foodpanda successfully launches Pick-Up V.I.P campaign with premium publishers and interactive creative

foodpanda successfully


launches Pick-Up V.I.P


campaign with premium


publishers and interactive


creative

foodpanda Singapore launched the Pick-Up feature in Nov 2018, allowing customers to order ahead and pick up their favourite food and drinks at restaurants without the need to queue. The Pick-Up V.I.P campaign was launched in Mar 2021 to showcase the best deals and exclusive Pick-Up benefits to drive adoption among new and existing customers.

PREMUIM PUBLISHERS

       

 

  • THE SOLUTION

    SpotX launched a campaign across instream and outstream premium publishers with the added value of an animated end card by SpotX Studio to drive higher engagement. 

     

  • THE CAMPAIGN

    The campaign was launched from 3 – 31 March 2021

    Singapore
    3 - 31 March 2021
    Instream & Outstream
  • THE RESULTS

    SpotX successfully delivered beyond target KPIs. The campaign achieved 1,090,304 impressions, with 1.23% CTR, 5.3 times higher than industry average (IAB 0.23%).

    1.23% CTR
    94% Viewability
    87% CVR
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