GoPay successfully achieves high CTR with added interactivity on OTT

GoPay successfully achieves


high CTR with added


interactivity on OTT

GoPay is Gojek Indonesia’s financial service and the most used e-wallet in Indonesia. The brand wanted to launch a promotion giving users a 90% cashback after topping up gaming account using GoPay. These platforms include Mobile Legends: Bang Bang, PUBG Mobile, League of Legends: Wild Rift, Genshin Impact, Gardenscapes, Free Fire and Viu subscriptions. 

PREMIUM OTT

   

  • THE SOLUTION

    SpotX launched an a campaign across major premium OTT channels  with an added value of an interactive branded border end card by SpotX Studio to drive higher click through rates. 

     

  • THE CAMPAIGN

    The campaign was launched from 17 Dec 2020 – 3 Jan 2021 with a Branded Border End Card.

    Indonesia
    17 Dec 20 - 3 Jan 21
    Instream OTT
  • THE RESULTS

    SpotX successfully delivered beyond target KPIs. The campaign achieved 7,028,518 completed video views, with 84% video completion rate and 95% viewability. It achieved a 1.77% CTR, 7.7 times above industry average

    84% CVR
    95% Viewability
    1.77% CTR
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