GoPay successfully achieves high CTR with added interactivity on OTT
GoPay successfully achieves
high CTR with added
interactivity on OTT
GoPay is Gojek Indonesia’s financial service and the most used e-wallet in Indonesia. The brand wanted to launch a promotion giving users a 90% cashback after topping up gaming account using GoPay. These platforms include Mobile Legends: Bang Bang, PUBG Mobile, League of Legends: Wild Rift, Genshin Impact, Gardenscapes, Free Fire and Viu subscriptions.
SpotX launched an a campaign across major premium OTT channels with an added value of an interactive branded border end card by SpotX Studio to drive higher click through rates.
The campaign was launched from 17 Dec 2020 – 3 Jan 2021 with a Branded Border End Card.
17 Dec 20 - 3 Jan 21
SpotX successfully delivered beyond target KPIs. The campaign achieved 7,028,518 completed video views, with 84% video completion rate and 95% viewability. It achieved a 1.77% CTR, 7.7 times above industry average