Grab Food achieves 9X CTR with interactive ad formats

Grab Food achieves 9X CTR with


interactive ad formats

Grab Food Indonesia launched the Semua Bisa BM campaign across 11 cities including Jakarta, Bandung, Surabaya, Yogyakarta to promote a range of menus offered with an attractive discount of up to 50%.

With the goal of driving sales, Grab wanted to advertise across OTT and online video platforms with interactive ad formats that will take viewers to the discount landing page.

PREMIUM OTT

PREMIUM ONLINE VIDEO & AUDIO

      

 

  • THE SOLUTION

    SpotX’s creative production service, SpotX Showcase, in collaboration with Wootag, launched an interactive ad with a branded border end card for the campaign’s launch across premium publishers.

  • THE CAMPAIGN

    A 30s pre roll instream in-app interactive ad with a branded border end card was launched by SpotX Showcase & Wootag across premium OTT and online video inventory.

    Philippines
    8 Weeks
    Male Female 13-44
    Instream OTT
  • THE RESULTS

    SpotX successful achieved 9X click through rate compared to industry rate (IAB 0.23%) , and up to 2X click through rate versus non-interactive ad formats. It delivered 1.4M+ impressions, above industry average (MOAT 61.8%),

    85% Viewability
    85% CVR
    2.04% CTR
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