Grab Food achieves 9X CTR with interactive ad formats
Grab Food achieves 9X CTR with
interactive ad formats
Grab Food Indonesia launched the Semua Bisa BM campaign across 11 cities including Jakarta, Bandung, Surabaya, Yogyakarta to promote a range of menus offered with an attractive discount of up to 50%.
With the goal of driving sales, Grab wanted to advertise across OTT and online video platforms with interactive ad formats that will take viewers to the discount landing page.
PREMIUM ONLINE VIDEO & AUDIO
SpotX’s creative production service, SpotX Showcase, in collaboration with Wootag, launched an interactive ad with a branded border end card for the campaign’s launch across premium publishers.
A 30s pre roll instream in-app interactive ad with a branded border end card was launched by SpotX Showcase & Wootag across premium OTT and online video inventory.
Male Female 13-44
SpotX successful achieved 9X click through rate compared to industry rate (IAB 0.23%) , and up to 2X click through rate versus non-interactive ad formats. It delivered 1.4M+ impressions, above industry average (MOAT 61.8%),