Indosat hits brand awareness objectives with Ramadan OTT campaign
Indosat hits brand awareness
objectives with Ramadan OTT
Indosat, an Indonesian telecommunications provider, kicked off a Ramadan campaign for consumers to connect with friends and family as Covid-19 continues physical distancing measures. The Freedom Kuota Harian package provides daily internet quota with a more affordable price for consumers. To increase brand awareness and purchase of the promoted package, Indosat wanted to target a wide range of audience across digital channels.
SpotX launched an OTT campaign across two of Indonesia’s largest premium publishers, Viu & iflix.
The campaign lasted for a month during Ramadan targeting a broad audience age group across Viu and iflix.
May - June
Male Female 18-45
SpotX successfully delivered 95% completed view rate with 2,092,019 completed video views, above client’s KPI of 70% and industry average (MOAT 68.3%). Viewability rates also exceeded KPIs at 95%. The campaign achieved a 1.17% CTR, 5X above industry average (IAB: 0.23%)