Indosat hits brand awareness objectives with Ramadan OTT campaign

Indosat hits brand awareness


objectives with Ramadan OTT


campaign

iPhone Images

Indosat, an Indonesian telecommunications provider, kicked off a Ramadan campaign for consumers to connect with friends and family as Covid-19 continues physical distancing measures. The Freedom Kuota Harian package provides daily internet quota with a more affordable price for consumers. To increase brand awareness and purchase of the promoted package, Indosat wanted to target a wide range of audience across digital channels.

PREMIUM OTT

 

  • THE SOLUTION

    SpotX launched an OTT campaign across two of Indonesia’s largest premium publishers, Viu & iflix.

  • THE CAMPAIGN

    The campaign lasted for a month during Ramadan targeting a broad audience age group across Viu and iflix.

    Indonesia
    May - June
    Male Female 18-45
    Instream OTT
  • THE RESULTS

    SpotX successfully delivered 95% completed view rate with 2,092,019 completed video views,  above client’s KPI of 70% and industry average (MOAT 68.3%). Viewability rates also exceeded KPIs at 95%. The campaign achieved a 1.17% CTR, 5X above industry average (IAB: 0.23%)

    95% CVR
    95% Viewability
    1.17% CTR
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