Marina Skincare achieves 8.7X CTR with all female OTT campaign
Marina Skincare achieves 8.7X
CTR with all female OTT
Marina, one of Indonesia’s top selling personal care brand, wanted to launch an ad campaign promoting its Marina E-Collagen Asta Hand & Body lotion. Highlighted to include antioxidants for bouncy and bright skin that protects against sunlight and pollution, this was a product aimed at young, beauty conscious Indonesian female consumers. With the goal of increasing sales on e-commerce, they needed a targeted ad solution to reach the right demographics when they’re most engaged.
SpotX launched an all female, interest targeted solution across Indonesia’s top streaming platform Viu, selected for its huge base of young adult, urban women with 10M+ monthly active users, 1M+ daily active users and 99% female audience.
The campaign was launched for 3 weeks targeting females 18-30 with interest targeting on beauty, fashion, lifestyle, travel, food and korean drama.
Beauty, Fashion, Lifestyle, Travel, Food, Korean Drama
SpotX successfully delivered beyond target video completion rate of 70% with high viewability and CTR 8.7 times above industry average (IAB 0.23%).