All about moms with Milo

All about moms with Milo

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As part of Nestle’s promotional marketing campaign in Indonesia for Milo with the goal of targeting mothers with kids, they were searching for a solution to scale brand awareness to reach a growing mom demographic who are increasingly online.

PREMIUM OTT

  • THE SOLUTION

    SpotX adopted a targeted audience strategy by recommending Viu for best suitability where 75% of their users are young female urbanites who are internet and social media savvy users.

  • THE CAMPAIGN

    Campaign was delivered on Viu featuring 10M+ monthly active users, 1M+ daily active users and 99% female audience in Indonesia.

    Indonesia
    1 Month
    Female 25-44
    15 seconds Instream OTT
  • THE RESULTS

    SpotX successfully delivered beyond target viewability and video completion rate of 60%. 98.7% of ads were consumed on mobile.

    80% Viewability
    80% CVR
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