Nestea successfully leverages power of OTT beyond UGC platforms
Nestea successfully leverages
power of OTT beyond UGC
Nestea Philippines, a popular iced tea brand by Nestle, wanted to drive awareness to their iced lemon tea beverage with less sugar to a broad audience aged 18 – 34. Together with their agency Openmind, they went beyond UGC platforms and tapped on the potential of OTT to increase incremental reach in a competitive bottled beverage industry.
SpotX launched a premium OTT publisher campaign across Viu, iflix and iWant, fully delivered on mobile apps, where audiences are most engaged.
The campaign was launched from 11 Oct – 3 Dec 2020, targeting male & female 18-34.
11 Oct - 3 Dec 2020
Male Female 18 - 34
SpotX successfully delivered beyond target KPIs of 80%. The campaign achieved 2,448,057 completed video views, with video completion rate of 94% outperforming UGC platform campaign results of 92%.