Pantene’s first OTT campaign smashed all KPI metrics

Pantene’s first OTT


campaign smashed all KPI


metrics

iPhone Images

Pantene Indonesia wanted to launch an ad for its shampoo series. While previous ad campaigns have traditionally ran on Youtube and gaming ad networks, Pantene wanted to try OTT platforms for the first time. To define success, they have set KPIs across multiple metrics – Viewability 85%, OTR 60%, IVT<1% and CPCV rates <IDR 100.

PREMIUM OTT

 

  • THE SOLUTION

    SpotX ran an all female targeted ad campaign across two leading OTT platforms – Viu and iflix, selected for their premium content with quality users.

  • THE CAMPAIGN

    The campaign was delivered to a broad young to mature female audience age group between 15 – 39 and ran for two weeks.

    Indonesia
    15 - 30 April 2020
    Instream OTT
    Female 15 - 39
  • THE RESULTS

    SpotX successful delivered beyond KPI goals. With the addition interactive branded border end card, it achieved a CTR 10 times above industry average (IAB 0.23%) and exceeded all KPIs.

    97% Viewability
    91% CVR
    0.02% IVT
    81% OTR
    2.42% CTR
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