Pantene’s first OTT campaign smashed all KPI metrics
Pantene’s first OTT
campaign smashed all KPI
Pantene Indonesia wanted to launch an ad for its shampoo series. While previous ad campaigns have traditionally ran on Youtube and gaming ad networks, Pantene wanted to try OTT platforms for the first time. To define success, they have set KPIs across multiple metrics – Viewability 85%, OTR 60%, IVT<1% and CPCV rates <IDR 100.
SpotX ran an all female targeted ad campaign across two leading OTT platforms – Viu and iflix, selected for their premium content with quality users.
The campaign was delivered to a broad young to mature female audience age group between 15 – 39 and ran for two weeks.
15 - 30 April 2020
Female 15 - 39
SpotX successful delivered beyond KPI goals. With the addition interactive branded border end card, it achieved a CTR 10 times above industry average (IAB 0.23%) and exceeded all KPIs.